Good copy is the difference between a website that converts and one that bounces. Whether you're writing landing pages, email sequences, or blog content, your words drive real business results — and your rates should reflect that. Use our calculator to find the right price for your next copywriting project.
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Copywriting rates vary by content type and writer experience. Here are typical ranges for 2026 based on market data from freelance platforms and industry surveys.
| Project Type | Junior | Mid-Level | Senior | Expert |
|---|---|---|---|---|
| Blog Post (1,000–1,500 words) | $50 – $150 | $150 – $400 | $400 – $800 | $800 – $1,500 |
| Landing Page Copy | $100 – $300 | $300 – $700 | $700 – $1,500 | $1,500 – $3,000 |
| Website Copy (5 pages) | $300 – $800 | $800 – $2,000 | $2,000 – $4,000 | $4,000 – $8,000 |
| Email Sequence (5 emails) | $200 – $500 | $500 – $1,200 | $1,200 – $2,500 | $2,500 – $5,000 |
Rate tables give you a range. These are three concrete briefs, the number we would quote for each, and the reasoning behind it.
Five pages of web copy for a consultancy: home, services, about, case studies and contact. Two stakeholder interviews, competitor review, two revision rounds.
Word count is the wrong unit here. The interviews and positioning work occupy roughly a third of the time, and the home page alone can take as long as the other four combined. Price the thinking, then let the page count describe the deliverable rather than set the fee.
A seven-email onboarding sequence for a subscription product, including subject line variants for testing and a plain-text alternative for each send.
Seven emails at $500 each looks like the calculation, but the first email costs most: it sets voice, structure and the argument the rest build on. Subject line variants and plain-text versions are two extra deliverables per email and should be named, not assumed.
A 2,500-word researched article on a technical topic, with a keyword brief supplied, three expert quotes sourced by the writer, and one revision round.
Sourcing expert quotes is outreach work, not writing, and it is the line most writers give away. Research on a technical topic can exceed drafting time. With a supplied keyword brief the strategy work is already done, which is what keeps this below a full content engagement rate.
Copywriting pricing goes beyond word count. Here's what really drives the value — and the rate — of a copywriting project.
A high-converting landing page requires research, positioning strategy, and persuasion techniques. A blog post requires subject expertise and SEO knowledge. Different types demand different skills and rates.
Technical or niche industries require significant research time. If you need to interview subject matter experts, read whitepapers, or understand complex products, that research is billable work.
SEO-optimized copy requires keyword research, strategic placement, meta descriptions, and internal linking strategy — skills beyond writing alone. Price the SEO expertise separately.
Copy that's meant to drive specific actions (signups, purchases, demos) requires direct response expertise. High-conversion copy commands premium rates because it delivers measurable ROI.
If you're establishing or documenting a brand voice (not just writing in an existing one), that's strategic work worth pricing as a separate deliverable.
Copy revisions often involve structural changes, not just word swaps. Set clear boundaries on what constitutes a "round" of revisions versus a rewrite.
Most scope disputes start with a line the quote never mentioned. Name what the price covers, and name what costs extra, before the work starts.
The four errors that cost freelancers the most money on this kind of work.
Per-word pricing rewards padding and punishes precision. A tight 400-word landing page can take longer than a 1,500-word blog post and is worth far more to the client. Quote per piece, using an internal hours estimate to check the number is sane.
A client saying "we have changed direction" is a new brief, not a revision. Define a revision as a change within the agreed brief and angle. State that a change of direction, audience or offer restarts the piece at a stated rate.
Reading source material, interviewing staff and understanding a technical product routinely takes as long as writing. Writers who hide that in the writing fee look expensive per word and are underpaid per hour. Show research as its own line and clients accept it.
Copy signed off by one founder is a different project from copy reviewed by legal, sales and a marketing lead. Ask who approves before quoting. Multi-stakeholder review can triple revision effort, and it is a legitimate reason for a higher fee.
Generative tools have taken the floor out of commodity copy. Product descriptions, generic blog filler and thin SEO articles no longer support a freelance rate, and that segment is not coming back. What has appreciated is copy that requires access to something a model does not have: customer interviews, internal positioning, proprietary data and genuine subject expertise.
Search behaviour has moved in the same direction. As AI summaries answer generic questions directly, the traffic that still reaches a page comes from queries where the answer needs a real source. Copywriters who can demonstrate original research and clear positioning are quoting higher in 2026 than they did in 2023. Those selling volume are quoting lower.
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