Good copy is the difference between a website that converts and one that bounces. Whether you're writing landing pages, email sequences, or blog content, your words drive real business results — and your rates should reflect that. Use our calculator to find the right price for your next copywriting project.
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Copywriting rates vary by content type and writer experience. Here are typical ranges for 2026 based on market data from freelance platforms and industry surveys.
| Project Type | Junior | Mid-Level | Senior | Expert |
|---|---|---|---|---|
| Blog Post (1,000–1,500 words) | $50 – $150 | $150 – $400 | $400 – $800 | $800 – $1,500 |
| Landing Page Copy | $100 – $300 | $300 – $700 | $700 – $1,500 | $1,500 – $3,000 |
| Website Copy (5 pages) | $300 – $800 | $800 – $2,000 | $2,000 – $4,000 | $4,000 – $8,000 |
| Email Sequence (5 emails) | $200 – $500 | $500 – $1,200 | $1,200 – $2,500 | $2,500 – $5,000 |
Copywriting pricing goes beyond word count. Here's what really drives the value — and the rate — of a copywriting project.
A high-converting landing page requires research, positioning strategy, and persuasion techniques. A blog post requires subject expertise and SEO knowledge. Different types demand different skills and rates.
Technical or niche industries require significant research time. If you need to interview subject matter experts, read whitepapers, or understand complex products, that research is billable work.
SEO-optimized copy requires keyword research, strategic placement, meta descriptions, and internal linking strategy — skills beyond writing alone. Price the SEO expertise separately.
Copy that's meant to drive specific actions (signups, purchases, demos) requires direct response expertise. High-conversion copy commands premium rates because it delivers measurable ROI.
If you're establishing or documenting a brand voice (not just writing in an existing one), that's strategic work worth pricing as a separate deliverable.
Copy revisions often involve structural changes, not just word swaps. Set clear boundaries on what constitutes a "round" of revisions versus a rewrite.
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