How Much to Charge for Copywriting in 2026
Good copy is the difference between a website that converts and one that bounces. Whether you're writing landing pages, email sequences, or blog content, your words drive real business results — and your rates should reflect that. Use our calculator to find the right price for your next copywriting project.
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Typical Price Ranges
Copywriting rates vary by content type and writer experience. Here are typical ranges for 2026 based on market data from freelance platforms and industry surveys.
| Project Type | Junior | Mid-Level | Senior | Expert |
|---|---|---|---|---|
| Blog Post (1,000–1,500 words) | $50 – $150 | $150 – $400 | $400 – $800 | $800 – $1,500 |
| Landing Page Copy | $100 – $300 | $300 – $700 | $700 – $1,500 | $1,500 – $3,000 |
| Website Copy (5 pages) | $300 – $800 | $800 – $2,000 | $2,000 – $4,000 | $4,000 – $8,000 |
| Email Sequence (5 emails) | $200 – $500 | $500 – $1,200 | $1,200 – $2,500 | $2,500 – $5,000 |
Factors That Affect Pricing
Copywriting pricing goes beyond word count. Here's what really drives the value — and the rate — of a copywriting project.
Content Type
A high-converting landing page requires research, positioning strategy, and persuasion techniques. A blog post requires subject expertise and SEO knowledge. Different types demand different skills and rates.
Research Depth
Technical or niche industries require significant research time. If you need to interview subject matter experts, read whitepapers, or understand complex products, that research is billable work.
SEO Requirements
SEO-optimized copy requires keyword research, strategic placement, meta descriptions, and internal linking strategy — skills beyond writing alone. Price the SEO expertise separately.
Conversion Focus
Copy that's meant to drive specific actions (signups, purchases, demos) requires direct response expertise. High-conversion copy commands premium rates because it delivers measurable ROI.
Brand Voice Development
If you're establishing or documenting a brand voice (not just writing in an existing one), that's strategic work worth pricing as a separate deliverable.
Revision Scope
Copy revisions often involve structural changes, not just word swaps. Set clear boundaries on what constitutes a "round" of revisions versus a rewrite.
Frequently Asked Questions
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