Pricing a logo project shouldn't be a guessing game. Whether you're designing a simple wordmark or a full brand mark system, your rate should reflect the scope, your experience, and the market. Use our free calculator below to get a data-backed price range for your next logo project — no signup required.
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Here's a quick overview of typical logo design rates in 2026, broken down by project scope and freelancer experience level. These ranges are based on aggregated market data from freelancer surveys and platforms.
| Project Type | Junior | Mid-Level | Senior | Expert |
|---|---|---|---|---|
| Simple Wordmark | $200 – $400 | $400 – $800 | $800 – $1,500 | $1,500 – $3,000 |
| Icon + Wordmark | $300 – $600 | $600 – $1,200 | $1,200 – $2,500 | $2,500 – $5,000 |
| Brand Mark System | $500 – $1,000 | $1,000 – $2,000 | $2,000 – $4,000 | $4,000 – $8,000+ |
| Logo Redesign | $250 – $500 | $500 – $1,000 | $1,000 – $2,000 | $2,000 – $4,000 |
Rate tables give you a range. These are three concrete briefs, the number we would quote for each, and the reasoning behind it.
A single-location café needs a wordmark plus a stamp-style icon for cups, signage and a shopfront window. Two concept directions, two revision rounds, four-week timeline.
A simple wordmark alone sits at $400–$800 for a mid-level designer. The icon variant is a second deliverable, and print-ready output for cups and signage adds a vector cleanup and colour-separation pass. Two concepts is below the usual three, which keeps the number from climbing further.
A Series A company wants a mark that reads at 16px as a favicon and at three metres on a trade show banner. Four concepts, three revision rounds, six weeks, full file set.
This is a brand mark system, not a logo. Four concepts is a third more exploration than standard, the scale range forces optical adjustments at multiple sizes, and a funded startup budgets for senior work. The full file set and usage sheet are priced in rather than bolted on.
An established agency needs its mark refreshed in nine days to hit a press date. One direction agreed up front, two revision rounds, existing brand colours retained.
A redesign with fixed colours and one direction is roughly a $1,800 mid-to-senior job. The nine-day turnaround displaces other booked work, so a 60% rush premium applies. Charge the premium openly as a line item — clients accept it far more readily than an unexplained higher total.
Several factors influence how much you should charge for logo design. Understanding these will help you price confidently and avoid leaving money on the table.
A simple wordmark is faster to produce than a multi-variant brand mark system with guidelines. More complexity means more hours, more iterations, and a higher price.
Clients who want 3–5 initial concepts are asking for significantly more creative exploration than a single-direction brief. Price accordingly.
Each round of revisions adds time. Unlimited revisions sound client-friendly but can eat into margins fast. Set a clear number and charge for extras.
Rush projects deserve rush pricing. A 48-hour turnaround disrupts your schedule and requires focused effort — charge 30–60% more.
A senior designer with a proven portfolio and a strong process commands premium rates. Juniors can compete on volume while building their book.
Rates vary significantly by geography. A US startup expects to pay more than a local small business in Southeast Asia. Adjust for the market you're serving.
Most scope disputes start with a line the quote never mentioned. Name what the price covers, and name what costs extra, before the work starts.
The four errors that cost freelancers the most money on this kind of work.
A number given over a first call becomes the ceiling for the whole project. Ask for the deliverable list, the concept count and the deadline in writing, then quote. If the client pushes for a figure immediately, give a range twice as wide as your real estimate.
Unlimited revisions sound generous and destroy margins. Projects with no revision cap routinely run two to three times the estimated hours. Name a number — two or three rounds — and price additional rounds at a stated rate so the client can choose.
A logo used by a local bakery and the same logo used by a national chain carry very different commercial value. Standard commercial use is normal to include. Exclusivity, resale rights, and full copyright transfer are separate commercial terms and should carry a separate fee.
Gig platform logo prices are set by volume sellers using template workflows and are not a benchmark for custom work. Anchor instead on the client type and the business value of the mark. A $150 comparison point is a different product, not a competing quote.
Logo pricing has split into two markets that barely overlap. At the low end, generative tools and template marketplaces have pushed commodity marks below $100, and that floor keeps falling. At the professional end, rates have held steady or risen, because clients buying custom identity work are buying research, strategy and a system — none of which a generator supplies.
The practical effect for freelancers is that the middle has thinned. Competing on price against a template service is unwinnable and unprofitable. The designers holding their rates in 2026 are the ones who scope logo work as part of an identity engagement, present a documented process, and quote on client context rather than on hours at a desk.
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