Website design pricing is one of the trickiest things to get right as a freelancer. Too low and you're leaving money on the table. Too high and you lose the project to a competitor. Use our free calculator to find a data-backed rate based on your project scope, experience, and market — then quote with confidence.
Answer a few questions about your project to get a personalized price range.
Here are typical website design rates in 2026, based on project scope and designer experience level. These ranges reflect current market conditions across major freelance platforms and industry surveys.
| Project Type | Junior | Mid-Level | Senior | Expert |
|---|---|---|---|---|
| Landing Page (1 page) | $300 – $800 | $800 – $1,500 | $1,500 – $3,000 | $3,000 – $6,000 |
| Small Site (3–5 pages) | $800 – $2,000 | $2,000 – $4,000 | $4,000 – $8,000 | $8,000 – $15,000 |
| Medium Site (6–15 pages) | $1,500 – $3,500 | $3,500 – $7,000 | $7,000 – $15,000 | $15,000 – $30,000 |
| Web Application UI | $2,000 – $5,000 | $5,000 – $12,000 | $12,000 – $25,000 | $25,000 – $50,000+ |
Rate tables give you a range. These are three concrete briefs, the number we would quote for each, and the reasoning behind it.
A local law firm needs home, about, services, team and contact pages. Desktop and mobile layouts, existing brand assets supplied, two revision rounds, no prototype.
Five pages at two breakpoints is ten artboards, but the pattern library is shared, so pages two through five are far cheaper than the first. The home page carries most of the design effort. No prototype and supplied brand assets keep this at the lower end of mid-level rates.
A 200-product store redesigning its storefront: home, category, product, cart and checkout, plus a component library and an interactive prototype for user testing.
Checkout is the expensive screen — every error, empty and loading state must be designed, not just the happy path. The component library is a separate deliverable that pays for itself in build handover. The prototype adds wiring time and at least one revision round after the test findings.
A single long-form landing page with six sections, custom illustration placement, responsive layouts, and a three-week deadline tied to a launch date.
One page, but a long-form landing page is not one screen — it is six composed sections that each need their own layout logic at three breakpoints. Launch-date coupling means the deadline is real, so build a contingency round into the estimate rather than absorbing it.
Website design pricing depends on several variables beyond just page count. Here's what moves the needle on your rate.
More pages means more layouts, more content organization, and more design decisions. A 15-page site is fundamentally different from a single landing page.
Custom illustrations, animations, interactive elements, and unique layouts take significantly more time than template-based designs with standard components.
Designing for desktop, tablet, and mobile means creating 2–3 versions of every layout. This multiplies the design effort considerably.
If the client expects interactive prototypes or micro-interactions specified in the design, this adds a layer of complexity beyond static mockups.
If you're organizing and structuring the client's content — not just placing it — that's information architecture work and should be priced separately.
Handing off a organized component library with design tokens is more valuable (and more work) than flat mockups. Price the system, not just the screens.
Most scope disputes start with a line the quote never mentioned. Name what the price covers, and name what costs extra, before the work starts.
The four errors that cost freelancers the most money on this kind of work.
A site with 40 blog posts has one blog template. A site with five pages may have five entirely different layouts. Quoting per URL either massively overcharges content-heavy sites or undercharges bespoke ones. Count unique templates and price those.
Empty states, error messages, loading skeletons and long-content overflow are where most post-handover design questions come from. If you do not design them, a developer will invent them and the result will look unfinished. Name them in scope and price them in.
The built site never matches the design file exactly. Without a QA round in the contract, you either do it free to protect your portfolio or watch your work ship wrong. Include one QA pass in the quote and price further passes separately.
Client copy arrives late on most projects, and designing around placeholder text guarantees rework when the real content is twice as long. Put a content deadline in the quote and state that designs built on placeholder copy get one free reflow, not unlimited.
Template platforms have absorbed the low end of website design almost completely. A small business that would have commissioned a custom five-page site in 2018 now buys a theme. What remains for freelance designers is work templates cannot do: conversion-driven layouts, complex product flows, and design systems that a client team will extend for years.
The rate consequence is a widening gap. Designers still competing with themes are seeing downward pressure and short projects. Designers who scope in systems, states and handover documentation are billing more per project than they did three years ago, because that output has clear downstream value a developer can point to.
Join thousands of freelancers pricing with confidence. Get early access to Offero's full proposal builder.
Free to start — no credit card required.
