UI/UX design sits at the intersection of user research, visual design, and product strategy — and pricing it requires understanding which of these you're actually delivering. Whether you're wireframing a new feature or designing an entire product interface, your rate should reflect the depth of the work. Use our calculator to get a personalized estimate.
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UI/UX design rates depend heavily on whether you're doing research, visual design, or both. Here are typical rate ranges for 2026.
| Project Type | Junior | Mid-Level | Senior | Expert |
|---|---|---|---|---|
| UX Audit / Review | $500 – $1,000 | $1,000 – $2,500 | $2,500 – $5,000 | $5,000 – $10,000 |
| Wireframing (5–10 screens) | $500 – $1,500 | $1,500 – $3,000 | $3,000 – $6,000 | $6,000 – $12,000 |
| UI Design (5–10 screens) | $1,000 – $2,500 | $2,500 – $5,000 | $5,000 – $10,000 | $10,000 – $20,000 |
| Full UX + UI (Research to Prototype) | $2,000 – $5,000 | $5,000 – $12,000 | $12,000 – $25,000 | $25,000 – $50,000+ |
UI/UX pricing reflects the depth of the design process. Here's what drives the rate up or down.
UX research (user interviews, usability testing, persona development) is distinctly different work from UI design (visual layouts, component design). If you're doing both, price both.
More screens means more layouts, more states, and more edge cases to design for. A 5-screen app is a different project from a 50-screen enterprise platform.
If the client needs a reusable component library with documented design tokens, that's systems thinking work that goes beyond individual screen design.
Static mockups, clickable prototypes, and fully animated prototypes each represent increasing levels of effort. Clarify expectations and price accordingly.
If the project includes usability testing and design iteration based on findings, that's a cyclical process that adds significant value — and time.
Clean developer handoff with specs, redlines, and component documentation makes the design actually shippable. This is real deliverable work, not a freebie.
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